![]() ![]() Here are some of the key, foundational steps they have mastered that you, as a founder of a start-up, should master as well, especially when it comes to reaching your target market and connecting with them through your marketing: And because they know who their customer is, they have found unique ways to market to them and ultimately to connect with them, both online and in person. Planet Fitness, however , not only has a very distinct target market, but they have studied and know their target customer well. Yes, one gym might offer more classes than another, one might be a bit less expensive, one might have an indoor basketball court, etc., but the reality is, when it comes to the marketing of those gyms, there really isn’t much that differentiates one from the other. When you consider all of the gyms that exist in your area of the world you may observe that in most cases there is nothing substantially different between one gym and another. Planet Fitness caters to a very specific audience. In an effort to appeal to everyone, they offer nothing that makes them stand out or that makes them unique. This is especially true in the beginning stages of their startup. However, many entrepreneurs fail to realize that they can’t be everything to everyone. Planet Fitness understands the saying, “You can’t be everything to everyone.” And because of it, you know exactly who they are, and you also know how (or if) you can connect with them. ![]() When you hear the name Planet Fitness you immediately think of the brand. By Jennifer Bennett, Communication and Program Director for the Center for Entrepreneurship ![]()
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